Drone Advertising is Taking Flight
Drone Advertising is a new and exciting way to take traditional banner advertising to a whole new level.
As unmanned aircraft activity becomes increasingly common over the years, drones are used for different purposes such as aerial filming, product delivery, and advertising. A few instances of drones being used to aid advertising campaigns have gone viral online and caught the attention of many people. Drones have been used to carry flyers past buildings, act as a flying billboard and promote events or products by flying banners. Glowing drones were even used to form the ‘Star Trek’ logo in London to promote the film ‘Star Trek Into Darkness’. More and more companies are inclined to use drones to advertise after several successful examples.
People are able to spot a drone from afar as it is seen as a foreign object in the sky besides airplanes. With a great presence in the sky, people tend to notice it easily and focus more on the banner/flyer hung on the drone due to curiosity, having a wider outreach.
Drones are flown around in mid-air, creating a sense of interaction with the audience instead of traditional advertising media such as billboards. The interaction between the drone and people also becomes a ‘wow’ factor for campaigns/events and the drone will leave a great impression on the people.
Of course, safety has to be the top priority in the midst of interacting with the drone. Drones must be flown in a controlled environment (indoor and outdoor) to lower the possible risks. Pre-planning of flight paths and avoid flying over crowded areas will also lower the danger of the public getting injured due to the drone.
Personal & Corporate Messages
Besides advertising, drones can also be used to carry messages for personal and corporate events such as proposals and birthday parties, basically at any event that requires the attention of the people. With the presence of a drone, it adds more fun and events become more interesting. Here is a video of how we used drones as flying lanterns at the launch of the Lantern Festival in Singapore’s Chinatown.
TV Drama Production
In June 2018, we flew a drone for an upcoming Toggle web series ‘Close Your Eyes’. The scene used the drone with a hanging message board, catching the attention of the girl who was at the second level. Following the “Look Down” message hanging from the drone, the girl looked down and the guy confessed to her from the first level.
Below is a short video of how the drone was used during the shoot for the scene: